Accelerate Growth by Unlocking Human Truth

Winning elections for trust

We are an insight, strategy and brand transformation bureau getting straight to the core essence where opportunities lie. Our expertise is UNLOCKING HUMAN TRUTH and shape your brands in a bold, different and relevant way. People trust. People buy. People vote. made2matter.


Everybody’s truth is his or her own reality, no matter if people are in their role as employees or consumers. Who cannot relate to when an experience surprises us to much and creates meaning or the other end of the spectrum is when experiences are pushing our anger or even refusal button.

People experience pain points and gain points of your brands. Sometimes this is lost in translation of a clear, crips why you exist and how the experience is delivered.

Our purpose is to UNLOCK HUMAN TRUTH of pain points and convert them in to gain points to buy or vote.

We are creating matter by using applied social and behavioral sciences to solve those complex business challenges. We help leadership teams transform brand purpose and company’s innovation and campaigning capabilities.


Our methodologies are designed to unlock the nonconscious needs and desires of consumers, providing insight-driven strategic direction for brand development, innovation, customer experience and behavior design. We use behavioral science as evidence to ignite future growth path and stay until it kicks in. Fun.

Do not compete for the moment. Compete for TRUST. When you do, you will find people care because they want to ... because you earned it.

Agile transformation to ignite trust = growth

We are entrepreneurs like you, hence time is of essence. Our unique, successfully proven Transformation Process is geared to take the outside in and the inside out. Robust on 4 core pillars and frameworks provide a clear path: Insights, Strategy, Creative and Culture.

However, we do transformation in an agile process in order to capture early successes that create believe and a learning organization. The outcome is a joint trusted success story.

Read more about EmoLogic™


Robust data how people feel & think

Read more about Strategy


Transforming consumer experience

Read more about Creative


Mobilizing people for action

Read more about Culture


Unlocking passion & purpose in people